FIXED-PRICE PRODUCT STUDIO

From idea to a product people can actually pay for. In weeks.

KEEL LAID

We build your MVP with AI-accelerated engineering and senior human review at every step — at a fixed price, on a fixed timeline, with code you own outright.

  • 1–4 weeks to launch, not months
  • Fixed price agreed before we start
  • You own the repository, day one

THE 80% TRAP

AI tools got you 80% there. The last 20% is why we exist.

Lovable, Bolt, Cursor — brilliant for a first version. Then real payments, real users, and real security arrive, and every fix breaks two other things. Independent audits find that 45% of AI-generated code fails OWASP security checks. That's not your fault. It's where supervised engineering takes over.

Project rescue

Send us your repo. Within 3 working days you get a free written diagnosis: what's solid, what's fragile, and a fixed quote to take it to production.

Request free repo diagnosis

No obligation. NDA on request. We've seen worse, promise.

BEFORE YOU SPEND ANYTHING

Why trust a studio you've never heard of.

We're new, and we're not going to pretend otherwise with stock testimonials. Instead, here is everything that protects you, in writing, before you pay us anything.

01

The fixed price is a ceiling, not an estimate

The number on your Build Ticket is the number you pay. If we underestimated the work, that is our mistake to absorb — scope changes only move the price when you ask for them, in writing, and you approve the new ticket first.

02

You never pay it all upfront

30% to start, 40% at the mid-build demo, 30% on handover. The final payment falls due after the code is already in your GitHub account, not before.

03

Late is our problem, not yours

Miss the date on the ticket and the price drops 10% for every week we run over, up to 30%. It comes off the final invoice automatically — you never have to ask.

04

Repo access from day one

You are added as owner of the repository before the first commit. You can clone the code on any day of the build, including the day you decide to stop working with us.

Sample scope agreement

The exact contract you would sign — fixed price, IP transfer, cancellation. Read it before you call.

Sample diagnosis report

A real 6-page repo diagnosis, client details removed. This is what the free rescue audit produces.

The repo behind this site

This website and its partner portal were built by us in six days. The source is public — read it.

WHAT WE HAVE SHIPPED

Not a résumé. Things that are live, that you can install on your own phone in the next two minutes.

10 products on the App Store, Google Play and the open web
Tool apps4 · view listings
Games3 · view listings
Web products3 · open them
This websitesource is public

CHECKABLE WITHOUT ASKING US

RegisteredHong Kong SAR
Company no.[CR number]
Working hoursHKT · overlaps EU mornings
and US evenings
One named senior engineer reviews every line that ships — not a rotating pool. You get their direct number on day one, and they answer it.
SOURCES

The 45% OWASP figure and the $4,000–$25,000 agency range are both linked to their published sources on the pricing page, and the company number above resolves in the Hong Kong Companies Registry. We will never put a number on this page that you cannot check yourself.

AFTER THE BUILD

Built is not launched.

Most studios hand you a repository and call it delivered. The part that actually frightens people — getting it live, taking real money, surviving app review — is the part we stay for. Web and app are different problems, so we price them differently.

Web product

INCLUDED
$0

No gatekeeper, no queue, no review. A web product goes live the day it is ready — so there is nothing to charge you for getting past.

✓Domain, DNS and TLS configured on your registrar account
✓Production and staging deploys, both billed to your hosting account
✓Stripe opened in your company name, KYC completed together on a call
✓Transactional email with SPF and DKIM, so sign-ups do not land in spam
✓Privacy policy, terms and cookie notice drafted for your jurisdiction
✓Uptime monitoring and daily backups switched on before you announce
Every account above is opened in your name with your card. We are added as a collaborator you can remove in one click.

iOS & Android app

ADD-ON
$890 Launch Concierge

This is where the queue is. First-time submitters get rejected for reasons the rejection letter does not explain, and lose weeks to it. We take the letters.

+We open your Apple and Google Play accounts in your name, and apply for your D-U-N-S if you do not have one
+Store listing: icon, screenshots, description, category, age rating
+Apple privacy nutrition label and Google Data safety form, answered right the first time
+First submission plus three rounds of review responses. Further rounds $290 each.
+Platform fees billed to you directly at cost — Apple $99/year, Google Play $25 once. We never mark them up.
We will never publish your app under our name. Apple requires the developer account to belong to the owner of the app's content (Review Guideline 4.2.6). Studios that ignore this get whole accounts banned, taking every client's app with them.
ANDROID ONLY

No company yet? Bridge publishing.

Google Play needs a verified legal entity before it will let anyone publish. If you do not have one yet, we can list your app under Keelloft's organisation account as a temporary bridge, so your launch is not held up by company formation.

→Before you are profitable — a flat fee only. $1,490 for the first year, then $99/month. No revenue share while you are not making revenue.
→Once you are — keep the flat fee, switch to 8% of net revenue capped at 24 months, or buy the listing out at $4,900. Your choice, changeable once a year.
→Migration is an obligation, not a favour — the day your entity is verified, we transfer the listing within 30 days. That clause is in the contract you sign at the start, with a penalty attached to it.
→You stay responsible for what is in the app — content, claims, data handling and refunds are yours. While the listing sits on our account, a policy strike lands on us and on every other client we host, so the contract gives us the right to pull the app immediately if it puts the account at risk. We will tell you why, in writing, the same day.

NOT AVAILABLE ON IOS

Apple's Guideline 4.2.6 forbids it, and no workaround is worth your app being pulled. If you need iOS, forming the entity first is the only honest route — and we will walk you through that at no charge.

PRICING

Fixed packages. No hourly meters, no surprises.

The same scope from a typical agency lists at $4,000–$25,000 and takes months. Because AI does more of the build — and a senior engineer only supervises what matters — we price 20–30% under those published rates, benchmarked against 20+ public price pages (Aug 2026).

Validate

$990

credited in full against any build

5 WORKING DAYS

  • Positioning & landing page
  • Waitlist + analytics wired in
  • Demand report after 2 weeks of traffic
  • 100% credited toward a build package
Test the demand

Starter Build

$3,200

$3,999+ typical

1–2 WEEKS

  • One core flow, done properly
  • Auth, database, deployment
  • Mobile-ready web app
  • 2-week post-launch warranty
Start small

Scale Build

$10,900+

$14,999+ typical

3–4 WEEKS

  • Complex product: AI features, integrations
  • Multi-role, API, mobile app option
  • Load & security hardening
  • 30-day warranty
Scope it with us
Launch Concierge — $890, apps only. Store accounts opened in your name, listing built, first submission plus 3 review rounds. Web launch is free with every build.
Rescue — from $3,900 after a free repo diagnosis (comparable rescues start at $15,000). Fixed quote, never hourly.
Care Plan — $590/month. Monitoring, fixes, and a monthly improvement sprint after launch.
Every package — full IP transfer, your accounts, your repo, weekly demos.

PROCESS

You always know what happens next.

  1. Scope call → written fixed quote

    45 minutes. We turn your idea (or your half-built repo) into a signed one-page scope: features, price, dates. Free, whether or not you proceed.

  2. Build weeks with Friday demos

    AI does the heavy lifting; a senior engineer reviews every line that ships. Every Friday you click through the real product, not a slide deck.

  3. Launch on your accounts

    Your domain, your Stripe, your app store listing, your repository. We hand over keys and walk you through everything — nothing is held hostage.

  4. Warranty, then Care Plan if you want us

    Two weeks of included fixes after launch. Stay on for $590/month maintenance, or leave with clean docs — your call.

FOR AGENCIES & ADVISORS

We'd rather pay partners than ad networks.

Marketing agencies, startup advisors, accountants, accelerator mentors: your clients ask you “who can build this?” — we're your answer, and you get paid for it. Referral commissions of 12%+ on closed deals, or white-label delivery under your brand.

START HERE

Tell us what you're building.

We reply within one working day with either a fixed quote or the questions we need answered to write one. If you have a repo, mention it — the diagnosis is free.

  • Fixed quote, not an estimate
  • Free diagnosis for existing AI-built projects
  • No calls until you want one

We never share your idea. NDA available on request.